When people think of online reputation management (ORM) companies, they typically think of cyber-security. Site hacks, password breaches and safety issues of that sort that can damage a company’s reputation. They typically do not think of content and how a website reads. But content does play a very important role in the reputation of a company.
Now, when people think of content they think of articles and blogs. And yes, this is what content means, but it goes a little further than just that. How that content is packaged and displayed plays a key role as well. Online reputation management companies like Status Labs are ready to provide content for businesses that outline and detail the company’s products and services. They can even design the layout of the page or pages that will house the content. This all plays into how the general public will perceive the company, and that perception is what makes or breaks a reputation.
Before it gets that far though, both companies need to get together to discuss exactly what that reputation will be. Professional of course, but in what way specifically does the company want to be perceived? This will partly be dictated by what the company does or sells. The level and type of professionalism of the company will dictate how that professionalism is presented on its website. A financial website is not going to want the level and look of content that a wedding planning website will have. Conversely, a wedding planning website does not need, or even want, the straight-laced, education specific and “stiff” content a financial company would want.
Noticing and acting on differences in needs like this is what makes an ORM company good. It is the type of company any business will want on their side because the company made a good, solid reputation for itself by their ability to be diverse in this way.