Lori Senecal is one of the leading innovators and management specialists in the modern advertising industry. She is the current Global CEO of Crispin Porter + Bogusky Advertising agency. See, http://www.prnewswire.com/news-releases/cpb-names-lori-senecal-global-ceo-300046965.html.
Her role at CP+B is to ensure that all activities that their global offices are involved in run effectively and efficiently. She is also responsible for expanding the global footprint of the firm by establishing new offices and securing, maintaining and achieving success for high-valued clients such as American Airlines, BMW, Coca-Cola, Domino’s Pizza, Infiniti, Mondelez International, among many others.
She is a Canadian national, and attained a Bachelor of Commerce degree, with a specialization in marketing and finance from McGill University in Montreal. At the beginning of her career, Lori Senecal worked for several firms in Canada, before landing a job at McCann Erickson.
She also served as the Global Chief Innovation Officer for the McCann Worldgroup, before moving to their flagship office in New York to become President. During her tenure, Lori took part in the founding of a young adult marketing strategy, TAG Ideation.
Lori Senecal left McCann in 2009, to take up a leadership role at Kirshenbaum Bond Senecal + Partners, another advertising powerhouse. Here, she served as President, Chairman, and CEO between 2009 and 2014. See, https://www.fastcompany.com/person/lori-senecal.
In 2014, she served as Global Executive Chairman for KBP+S, where she was able to transform the firm from a domestic agency with 250 employees, to a highly innovative and creative firm with over 900 employees and an expansive global reach.
She has also been involved in the top management of MDC Partners, a global entity that holds marketing firms such as KBS+P and CP+B. Lori Senecal served as the CEO, President, and also a board member for MDC Partners. She has played a major role in the growth of MDC Partners, and a number of its subsidiaries.
As Global CEO of CP+B, Lori has transformed the firm into a truly modern advertising agency with real competitive advantage in the global market. The firm is now able to deliver internationally competitive products, with an emphasis on agility, creativity, and collaborative efforts, paired with a strong local market aptitude.
Her efforts at CP+B have led the firm to gain industry recognition in 2016 as one of the Creativity Innovators of the Year. Lori herself was named as one of the few Agency Executives to Watch.
She is part of the 3% Conference, a movement that aims to increase the number of female creative directors in the advertising industry from 3%. Lori Senecal speaks regularly at the annual conferences and is involved in the mentorship programs. More information on her Linked In page.