The Strategies Behind Kate Hudson’s Fabletics Commendable Success

Three years since it was established, Kate Hudson’s Fabletics is taking over the over the American fashion industry against all the odds. How the business grew to its current value of $250 million in an industry hugely dominated by bigger companies like Amazon is exceptional– just to say the least. The main strategies behind Fabletic’s commendable growth rate include the customer subscription model, strategic physical stores positioning, and the reverse showrooming.

 

The Subscription Model

 

The customer subscription model is all about client convenience. In this model, customers subscribe for membership with the company. Upon becoming members, the clients are accorded a chance to purchase fashion products from Fabletics in a convenient way. This strategy is a sure way of retaining customers and creating a long-lasting relationship with them since it enables the company to give personalized services for each particular client.

 

By Fabletics employing this technique, it showed that the firm was on point for as far as new trends in customer preferences are concerned. Unlike traditionally when all that mattered to a customer was product quality and cost, the customer of today is more interested in product design and shopping convenience above everything else. The quality of today’s product depends on how attached clients are to the brand, how sophisticated its design is, and how convenient it is to shop for the product. In the subscription model, Fabletics got it right.

 

Physical Stores

 

Over the last three years, Fabletics has opened physical shopping stores in sixteen strategic regions among them Illinois, California, Florida, and Hawaii. After realizing immense success from the stores, the firm is already gearing up towards opening several other stores in other states of the U.S. Again in this strategy, Fabletics got it right.

 

Reverse Showrooming

 

Most business people avoid showrooming for they see it as more of damaging to their brands than propels them. Their arguments are advised by the fact that some people camouflaging as potential clients browse offline just to get ideas of the product prices and then shop elsewhere. For Kate Hudson’s Fabletics, it took the strategy and remodeled it to their advantage, coming up with reverse showrooming. The firm is now flying high with that new strategy.

 

Teri’s Review

 

Teri Hutcheon is a blogger, and a Fabletics’ VIP subscribed member. She recently posted a review article on her official blog, A Foodie Stays Fit, to narrate of her experience with Fabletics. According to her, being a subscribed member comes with several advantages, including discounts, monthly customized outfits, and cheap & quality products. She encourages her readers to try out Fabletics’ subscription membership.

Adam Goldenberg Uses Data To Sell Fashion

Adam Goldenberg, one of the CEOs of TechStyle, has made plenty of appearances on many different channels and shows. One channel that he has appeared on is CNBC. He has spoken on the topic on data and what it has to do with fashion. According to Adam Goldenberg, data has a lot to do with fashion. For one thing, data helps companies find out what customers want. For one thing, data determines what is selling. However, Adam Goldenberg takes a different approach to data. While a lot of stores just provide the products and watch all of the sales then record the data, Adam Goldenberg takes in the data first.

For all of the brands of TechStyle, the first step that the customer takes when he joins the site is to sign up and then take a survey. The customer is asked a few questions about his preferences on rgtadvisors.com. Then he is taken to the area that is based on the preferences of the customer. So far, this has been very effective. Another aspect of the membership is that they pay for the membership. This allows them to save a lot of money on their products. To top it off, they get items for free each month.

Adam Goldenberg shows that data has a place in fashion. For one thing, it leaves very little left over when it comes to products on wikipedia.org. While a lot of stores are left with a ton of products that they have to get rid of which results in clearances, TechStyle does not have this problem to the same extent as other stores. This shows that they have a lot of wisdom when it comes to selling to customers at https://twitter.com/adamgoldenberg?lang=en. One of the things that they have shown is that the best way to sell to customers is to listen to them.

Read more: TechStyle’s data-driven fashion – CNBC Video