Adam Goldenberg, one of the CEOs of TechStyle, has made plenty of appearances on many different channels and shows. One channel that he has appeared on is CNBC. He has spoken on the topic on data and what it has to do with fashion. According to Adam Goldenberg, data has a lot to do with fashion. For one thing, data helps companies find out what customers want. For one thing, data determines what is selling. However, Adam Goldenberg takes a different approach to data. While a lot of stores just provide the products and watch all of the sales then record the data, Adam Goldenberg takes in the data first.
For all of the brands of TechStyle, the first step that the customer takes when he joins the site is to sign up and then take a survey. The customer is asked a few questions about his preferences on rgtadvisors.com. Then he is taken to the area that is based on the preferences of the customer. So far, this has been very effective. Another aspect of the membership is that they pay for the membership. This allows them to save a lot of money on their products.
Adam Goldenberg shows that data has a place in fashion. For one thing, it leaves very little left over when it comes to products on wikipedia.org. While a lot of stores are left with a ton of products that they have to get rid of which results in clearances, TechStyle does not have this problem to the same extent as other stores. This shows that they have a lot of wisdom when it comes to selling to customers at https://twitter.com/adamgoldenberg?lang=en.
Read more: TechStyle’s data-driven fashion – CNBC Video