The Strategies Behind Kate Hudson’s Fabletics Commendable Success

Three years since it was established, Kate Hudson’s Fabletics is taking over the over the American fashion industry against all the odds. How the business grew to its current value of $250 million in an industry hugely dominated by bigger companies like Amazon is exceptional– just to say the least. The main strategies behind Fabletic’s commendable growth rate include the customer subscription model, strategic physical stores positioning, and the reverse showrooming.

 

The Subscription Model

 

The customer subscription model is all about client convenience. In this model, customers subscribe for membership with the company. Upon becoming members, the clients are accorded a chance to purchase fashion products from Fabletics in a convenient way. This strategy is a sure way of retaining customers and creating a long-lasting relationship with them since it enables the company to give personalized services for each particular client.

 

By Fabletics employing this technique, it showed that the firm was on point for as far as new trends in customer preferences are concerned. Unlike traditionally when all that mattered to a customer was product quality and cost, the customer of today is more interested in product design and shopping convenience above everything else. The quality of today’s product depends on how attached clients are to the brand, how sophisticated its design is, and how convenient it is to shop for the product. In the subscription model, Fabletics got it right.

 

Physical Stores

 

Over the last three years, Fabletics has opened physical shopping stores in sixteen strategic regions among them Illinois, California, Florida, and Hawaii. After realizing immense success from the stores, the firm is already gearing up towards opening several other stores in other states of the U.S. Again in this strategy, Fabletics got it right.

 

Reverse Showrooming

 

Most business people avoid showrooming for they see it as more of damaging to their brands than propels them. Their arguments are advised by the fact that some people camouflaging as potential clients browse offline just to get ideas of the product prices and then shop elsewhere. For Kate Hudson’s Fabletics, it took the strategy and remodeled it to their advantage, coming up with reverse showrooming. The firm is now flying high with that new strategy.

 

Teri’s Review

 

Teri Hutcheon is a blogger, and a Fabletics’ VIP subscribed member. She recently posted a review article on her official blog, A Foodie Stays Fit, to narrate of her experience with Fabletics. According to her, being a subscribed member comes with several advantages, including discounts, monthly customized outfits, and cheap & quality products. She encourages her readers to try out Fabletics’ subscription membership.

Adam Goldenberg Uses Data To Sell Fashion

Adam Goldenberg, one of the CEOs of TechStyle, has made plenty of appearances on many different channels and shows. One channel that he has appeared on is CNBC. He has spoken on the topic on data and what it has to do with fashion. According to Adam Goldenberg, data has a lot to do with fashion. For one thing, data helps companies find out what customers want. For one thing, data determines what is selling. However, Adam Goldenberg takes a different approach to data. While a lot of stores just provide the products and watch all of the sales then record the data, Adam Goldenberg takes in the data first.

For all of the brands of TechStyle, the first step that the customer takes when he joins the site is to sign up and then take a survey. The customer is asked a few questions about his preferences on rgtadvisors.com. Then he is taken to the area that is based on the preferences of the customer. So far, this has been very effective. Another aspect of the membership is that they pay for the membership. This allows them to save a lot of money on their products. To top it off, they get items for free each month.

Adam Goldenberg shows that data has a place in fashion. For one thing, it leaves very little left over when it comes to products on wikipedia.org. While a lot of stores are left with a ton of products that they have to get rid of which results in clearances, TechStyle does not have this problem to the same extent as other stores. This shows that they have a lot of wisdom when it comes to selling to customers at https://twitter.com/adamgoldenberg?lang=en. One of the things that they have shown is that the best way to sell to customers is to listen to them.

Read more: TechStyle’s data-driven fashion – CNBC Video

Lori Senecal; Moving Force In The Advertising Industry

Lori Senecal is one of the leading innovators and management specialists in the modern advertising industry. She is the current Global CEO of Crispin Porter + Bogusky Advertising agency. See, http://www.prnewswire.com/news-releases/cpb-names-lori-senecal-global-ceo-300046965.html.

Her role at CP+B is to ensure that all activities that their global offices are involved in run effectively and efficiently. She is also responsible for expanding the global footprint of the firm by establishing new offices and securing, maintaining and achieving success for high-valued clients such as American Airlines, BMW, Coca-Cola, Domino’s Pizza, Infiniti, Mondelez International, among many others.

She is a Canadian national, and attained a Bachelor of Commerce degree, with a specialization in marketing and finance from McGill University in Montreal. At the beginning of her career, Lori Senecal worked for several firms in Canada, before landing a job at McCann Erickson.

She also served as the Global Chief Innovation Officer for the McCann Worldgroup, before moving to their flagship office in New York to become President. During her tenure, Lori took part in the founding of a young adult marketing strategy, TAG Ideation.

Lori Senecal left McCann in 2009, to take up a leadership role at Kirshenbaum Bond Senecal + Partners, another advertising powerhouse. Here, she served as President, Chairman, and CEO between 2009 and 2014. See, https://www.fastcompany.com/person/lori-senecal.

In 2014, she served as Global Executive Chairman for KBP+S, where she was able to transform the firm from a domestic agency with 250 employees, to a highly innovative and creative firm with over 900 employees and an expansive global reach.

She has also been involved in the top management of MDC Partners, a global entity that holds marketing firms such as KBS+P and CP+B. Lori Senecal served as the CEO, President, and also a board member for MDC Partners. She has played a major role in the growth of MDC Partners, and a number of its subsidiaries.

As Global CEO of CP+B, Lori has transformed the firm into a truly modern advertising agency with real competitive advantage in the global market. The firm is now able to deliver internationally competitive products, with an emphasis on agility, creativity, and collaborative efforts, paired with a strong local market aptitude.

Her efforts at CP+B have led the firm to gain industry recognition in 2016 as one of the Creativity Innovators of the Year. Lori herself was named as one of the few Agency Executives to Watch.

She is part of the 3% Conference, a movement that aims to increase the number of female creative directors in the advertising industry from 3%. Lori Senecal speaks regularly at the annual conferences and is involved in the mentorship programs. More information on her Linked In page.

Securus Technology Issues Challenge to Industry Rival

Securus Technologies is the largest provider of products and services to the correctional and law enforcement industries. Recently the Chief Executive Officer of the company, Richard A. Smith, issued what he termed a “Technology Bake Off” challenge to its industry rival GTL. GTL has been making claims recently that their products and services are equivalent to those that Securus Technologies provides, a claim that Richard Smith thoroughly refutes. In the “Technology Bake Off” that Smith proposed both companies would have their products and services compared by an independent judge who will rule who has the best products, customer service, most modern phone system, the best capital and expensive efficient platform, and other relevant areas of business.

In issuing the challenge to GTL, Smith stated that their products are in no way comparable to what Securus Technologies offers its clients. He said that, unlike GTL, his company has invested over $700 million in the last four years that was spent on acquiring other companies in the industry, and improvements in their technologies and services. Recently, Securus Technologies opened an ultramodern Technology Center as well as a Customer Service Center that is located within the United States.

Richard Smith said that they have been talking to their clients and many of them have said that what Securus Technologies provides is both more technologically advance and is backed by superior customer service. He also said that for every $1 in business Securus Technologies has lost recently when customers switch to GTL, his company is getting $4 from GTL customers switching to Securus Technologies. He said the message from this is clear, which is that clients prefer Securus Technologies.

Securus Technologies is based in Dallas, Texas and provides their products and services to correctional facilities and law enforcement across all of North America.

 

Hollywood Celebrities Flock To The Kabbalah Centre For Spiritual Healing

The Jewish mystical tradition known as the Kabbalah was only studied by male rabbis over the age of 40 in ancient times. Today, numerous Hollywood stars are becoming interested in this centuries old esoteric tradition. The singer Madonna was one of the first stars in recent times to tell the press about her interest in the Kabbalah. After Madonna’s announcement in 2006, fellow pop stars Britney Spears and Paris Hilton admitted their affection for the wise teachings of the Kabbalah.

When asked by Time Magazine why Madonna felt drawn to the Kabbalah, she told reporters she admires the Kabbalah’s insistence on the fact that “we are put on earth to help people.” Madonna went on to say that the Kabbalah teaches us all that our only job on this earth is to “figure out how you can help.” With her international star power, Madonna believes she can do the greatest good for humanity by encouraging others to study Kabbalistic works such as the Sefer Yetzirah and Zohar.

Interestingly, many stars in Hollywood have felt a special spiritual affinity with Jewish mysticism. Just a few big name stars that converted to Judaism include Elizabeth Taylor, Sammy Davis Jr., and Marilyn Monroe. While all of these people didn’t grow up in a traditional Jewish home environment, all of them converted to Judaism at the height of their respective careers. Each of these talented celebrities credited the mystical teachings of the Kabbalah with helping them through difficult times in their personal lives.

Most of today’s Hollywood stars interested in the Kabbalah have joined the Los Angeles-based nonprofit Kabbalah Centre. This center, which was founded in 1984, strives to teach all members key life lessons from the sacred Kabbalah. A few topics that teachers at the Kabbalah Centre discuss include the relationship of the Kabbalah to other esoteric traditions, the “Klippot,” and the Tree of Life. The Kabbalah Centre was founded by Philip Berg, a widely respected American rabbi who passed away in 2013.

In addition to its Los Angeles headquarters, the Kabbalah Centre has numerous centers across the USA, Latin America, Europe, and Israel. Besides the stars listed above, a few other celebrities that have used the Kabbalah Centre’s services in the past few years include Mick Jagger, Ariana Grande, and Lindsay Lohan.

https://en.wikipedia.org/wiki/Kabbalah_Centre

Why An ORM Company Should Provide Good Content

When people think of online reputation management (ORM) companies, they typically think of cyber-security. Site hacks, password breaches and safety issues of that sort that can damage a company’s reputation. They typically do not think of content and how a website reads. But content does play a very important role in the reputation of a company.

Now, when people think of content they think of articles and blogs. And yes, this is what content means, but it goes a little further than just that. How that content is packaged and displayed plays a key role as well. Online reputation management companies like Status Labs are ready to provide content for businesses that outline and detail the company’s products and services. They can even design the layout of the page or pages that will house the content. This all plays into how the general public will perceive the company, and that perception is what makes or breaks a reputation.

Before it gets that far though, both companies need to get together to discuss exactly what that reputation will be. Professional of course, but in what way specifically does the company want to be perceived? This will partly be dictated by what the company does or sells. The level and type of professionalism of the company will dictate how that professionalism is presented on its website. A financial website is not going to want the level and look of content that a wedding planning website will have. Conversely, a wedding planning website does not need, or even want, the straight-laced, education specific and “stiff” content a financial company would want.

Noticing and acting on differences in needs like this is what makes an ORM company good. It is the type of company any business will want on their side because the company made a good, solid reputation for itself by their ability to be diverse in this way.