Doe Deere is the innovative and creative founder of the cosmetics company Lime Crime, famous for their unapologetic use of color and cruelty-free practices. Her positive attitude and experimental quirky gestures shine through into her makeup lines, giving Lime Crime a competitive edge and offering something unusual yet enticing.
Born in Russia, Deere made a life-changing decision and officially moved to the United States at the age of seventeen. In an interview with Deere by Guest of a Guest, she comments “My most formative years were spent in Russia, as well as New York.” Deere’s time in New York began with a passion for music. Being involved with self-promotion allowed for Deere to develop a heightened understanding of marketing and sales which led her to beauty. After her time in New York, she later settled in Los Angeles with her husband, standing as her business partner.
When asked about how she and her husband met and then decided upon being business partners in the Guest of a Guest interview, Deere commented “we were in a band together and I think that’s how we learned to collaborate” and that the two have always worked well with one another.
Before rising to fame in cosmetics, Deere started out by releasing her own DIY fashion line on her newly registered eBay account in 2004. This all eventually lead to another entrepreneurial adventure, with her own instrumental endeavors on the side. Around this time, Deere also began further promoting her band by hosting shows with public advertisements and releasing music to draw in attention.
Due to an unmet desire to mix her colorful fashion sense with cosmetics, Deere released Lime Crime’s first eccentric lipstick line in October of 2008. During this release, Deere also launched a debut collection featuring: glitter, primer, blush, brushes, and eyeshadow. Deere then promoted her products by releasing tutorials and looks with step-by-step instructions on her personal blog. With time, Lime Crime’s cosmetics have only gotten brighter and more expressive, especially with the most recent release of Deere’s unicorn-colored hair dyes. Learn more: http://www.doedeere.com/
Doe Deere certainly “goes where she loves,” a phrase she coined as advice to any other young ambitious women out there. With a deeply rooted interest in progress and success, Deere encourages those around her to take to creativity with her products and stands as a passionate influence for all seeking to let out a little color.