NGP VAN Delivers Game Changing Tools

Technology provider NGP VAN- a firm that makes targeted email, compliance reporting, online actions tools and more available to progressive campaigns– has imparted tips for making it easier to meet end of quarter goals.

The end-of-quarter deals with the conclusion of one of four specific three month intervals on the financial calendar.

NGP VAN recommended keeping a number of emails readily available should ideas deplete quickly. For example, let others know the number of people who have signed on to your campaign, such as the number of likes on Facebook.

What’s more, you should make known how many donations have been received for the quarter and how close you are to reaching your goal.

NGP VAN suggested after people make a donation, ask them to share on a preplanned form why they gave to your campaign or organization. Be sure to have their permission to share their story with your email list.

The importance of writing everything in advance was also emphasized as it can often be time consuming. The company also suggested crafting a well-organized calendar to determine which emails have been approved, which have been sent and which need follow up.

NGP VAN called attention to always remember to celebrate, in particular, when goals are met. The event could be observed by festivities that range from a potluck lunch to painting the town red. (https://blog.ngpvan.com/4/tips-for-end-of-quarter).

Launched in 2001, NGP VAN, formerly known as Voter Activation Network, changed its name to NGP VAN in January 2011. The company, founded by Mark Sullivan and Nathaniel Pearlman, is headquartered in Washington, DC with an office in Somerville, Massachusetts.

NGP VAN delivered software to clients that include the national Democratic committees, the Obama voter and volunteer campaign, hundreds of labor unions, political action committees, state and local campaigns and more.

The privately-held company has received awards which take in the Campaigns & Elections Award for Most Innovative Product; one of the top 50 fastest growing companies in the DC area and the AAPC award for Best Use of New Technology.

For more tips, follow NGP VAN on Twitter!

Why An ORM Company Should Provide Good Content

When people think of online reputation management (ORM) companies, they typically think of cyber-security. Site hacks, password breaches and safety issues of that sort that can damage a company’s reputation. They typically do not think of content and how a website reads. But content does play a very important role in the reputation of a company.

Now, when people think of content they think of articles and blogs. And yes, this is what content means, but it goes a little further than just that. How that content is packaged and displayed plays a key role as well. Online reputation management companies like Status Labs are ready to provide content for businesses that outline and detail the company’s products and services. They can even design the layout of the page or pages that will house the content. This all plays into how the general public will perceive the company, and that perception is what makes or breaks a reputation.

Before it gets that far though, both companies need to get together to discuss exactly what that reputation will be. Professional of course, but in what way specifically does the company want to be perceived? This will partly be dictated by what the company does or sells. The level and type of professionalism of the company will dictate how that professionalism is presented on its website. A financial website is not going to want the level and look of content that a wedding planning website will have. Conversely, a wedding planning website does not need, or even want, the straight-laced, education specific and “stiff” content a financial company would want.

Noticing and acting on differences in needs like this is what makes an ORM company good. It is the type of company any business will want on their side because the company made a good, solid reputation for itself by their ability to be diverse in this way.