It is almost impossible to speak about the Brazilian banking sector without mentioning Luiz Carlos Trabuco Cappi. He has been in the banking industry for more than four decades, and this has earned him a lot of respect in the financial sector.
As the CEO and president of Bradesco, the 65-year old career banker has over the years made significant contributions towards the improvement of Brazil’s banking sector. In terms of market share, Bradesco remains the second largest bank in Brazil. Luiz Carlos Trabuco Cappi is known for his expertise in personal pensions and marketing.
As a senior executive at Bradesco, he has been able to interact with many business and political leaders seeking the bank’s services. He is one of the most influential figures at Bradesco, and that is why he has been involved in facilitating many high profile financial and credit operations. Most newspapers and magazines cite him as a major authority when reporting on financial matters. Luiz Carlos Trabuco Cappi’s opinions have helped a great way in shaping financial policies.
Bradesco has been in operation for close to seven decades, and has over the years grown to become one of the best firms when it comes to banking and insurance. Luiz Carlos Trabuco Cappi is Bradesco’s fourth president, and has vast experience in private pensions and marketing segments. His success in previous position and familiarity with the company’s culture informed the decision to appoint him as the company’s president. At the age 47, Luiz Carlos Trabuco Cappi was appointed as the Bank’s president because of his commitment towards moving the company to the next level. He experienced a lot of success while serving as the head of Bradesco Seguros. Under his leadership, Bradesco Seguros recorded a 9% increase in profitability and a 2% increase in market share.
Traditional bankers have degrees in economics, finance, engineering, and commerce, but that is never the case for Luiz Carlos Trabuco Cappi. He has managed to build a successful career in banking and insurance despite having studied philosophy and socio-psychology. He attended the Sao Paulo University for his undergraduate and postgraduate studies. Luiz Carlos Trabuco Cappi was born in Amador Aguire, Marilia in 1951. He appears to have a slightly different personality as compared to that associated with conventional bankers, and this makes him unique. His calm and reserved personality makes it difficult for people to identify him as a banker. However, his professionalism and commitment have never been questioned.
Luiz Carlos Trabuco Cappi joined the bank as a clerk in 1969 when it opened its first branch in Marilia. He was among the first employees at the Marilia agency and served for a period of two years before being transferred to Sao Paulo to work at the company’s head office. By 1984, Luiz Carlos Trabuco Cappi had risen through the ranks to become the head of marketing at the bank. His hard work and determination always caught the eye of the top management that always rewarded him with promotions.
Throughout the years, Luiz Carlos Trabuco Cappi has held various positions at the bank and the most notable ones include serving as; Bradesco’s board of directors member, the insurance company president, the executive vice president of the insurance company, and the executive director of the private pension company. Bradesco experienced improved publicity in the 1980s, and this was attributed to Luiz Carlos Trabuco Cappi’s efforts to modernize its publicity. The Bradesco brand became very popular after opening up to the media. Luiz Carlos Trabuco Cappi’s extended stay at the company has ensured continuity because he has a better understanding of company’s overall structure, business models, and overall organizational culture.
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