In 2016, Edison Research conducted research on behalf of PodcastOne. The main agenda of the research was to establish the impact that podcast advertising has on the audience.
Edison Research carried out the research in three separate studies among five brands. They chose both existing and new brands to participate in the research. They collected pre and a post research data to analyze the receptiveness of the audience. The post research data was collected after each brand had run a 4-6 week marketing campaign on their products using the same methodology.
The results of the research showed a significant increase between the pre and post research data. Most of the PodcastOne audience showed receptiveness, and they were willing to buy the advertised products.
The results also emphasized on PodcastOne core value of providing a platform that goes beyond traditional forms of advertising.
Tom Webster, Vice-President of Strategy at Edison Research, commented that working with PodcastOne gave the company an opportunity of testing their research methodology. The team was able to determine the impact that podcast advertising has on its audience.
About Norman Patti
Norman Pattiz is the Founder of PodcastOne. He also founded the Westwood One radio network, which later became America’s largest radio network. The network focused on a variety of news including entertainment, sports, and traffic programming. Westwood One managed different radio network like CBS News, NBC Networks, CNN Radio, and NFL football.
In 2000, Norman was appointed by the former President Bill Clinton to serve on the Broadcasting Board of Governors of United States. Former President George Bush later reappointed him in 2002. The primary goal of the Board of Governors was to oversee all nonmilitary broadcasting services in the United States.
The broadcasting services under their management included The Voice of America, Radio Liberty, Radio Free Europe, and Middle East Broadcasting. Norman was responsible for launching America’s Arabic language radio and TV services. The channel broadcasted in all the 22 countries of the Middle East. Learn more about Norman Pattiz: http://www.prnewswire.com/news-releases/podcastone-chairman-norman-pattiz-announces-results-of-networks-brand-lift-studies-conducted-by-edison-research-300405404.html
Aside from broadcasting, Norman is a Chairman of two different organizations; Los Alamos National Security Laboratories and the Lawrence Livermore. He also serves as a member of the Pacific Council on International Relations. Norman Pattiz serves as a Regent of the University of California.
According to Forbes, Norman Pattiz was inducted into the National Radio Hall of Fame in 2009. The Library of American Broadcasting honored Norman with the Giants of Broadcasting Awards.